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Frequently Asked Questions

Everything you need to know about trending hooks

Last updated: January 2026

What hooks have gone viral recently?

Trending shows hooks from videos that crossed 100K+ views in the last 7 days. Updated every 4 hours, you see:

  • The exact hook text from each viral video
  • View count, likes, shares, and engagement rate
  • The niche and platform it's from
  • Video duration and title

Unlike static "best hooks" lists, this is live data showing what's working right now.

What hooks are trending this week?

Filter by niche to see what's trending in your category this week. Trending tracks 10 niches across 3 platforms:

  • Niches: Fitness, Business, Tech, Finance, Health, Productivity, Marketing, Cooking, Travel, Fashion
  • Platforms: YouTube Shorts, TikTok, Instagram Reels
  • Timeframe: Last 7 days, updated every 4 hours

Sort by views to see the biggest performers, or by engagement rate to find the most resonant hooks.

What hooks have the highest engagement rate?

Engagement rate = (likes + comments + shares) / views. High engagement hooks typically have:

  • Strong emotional triggers (curiosity, FOMO, surprise)
  • Clear value promises that get delivered
  • Relatable, shareable content angles
  • Rates above 10% are considered excellent

Each hook card shows the engagement rate so you can find hooks that resonate, not just get views.

How often do trending hooks update?

Every 4 hours. This is a key differentiator:

  • Most "trending" lists update weekly or monthly
  • ScriptHooks scans continuously for new viral content
  • You see hooks while they're still fresh and usable
  • Patterns emerge before they become overused

The 4-hour refresh means you can catch trends early.

How do I find trending hooks in my niche?

Use the search filters at the top of the page. You can:

  • Select your niche from the dropdown
  • Filter by platform (TikTok, YouTube, Instagram)
  • Set minimum view count (100K, 500K, 1M, 5M)
  • Click "Search Hooks" to see filtered results

Each hook card shows the source video so you can watch and study the full context.

Can I see what hooks are trending on TikTok vs YouTube?

Yes. Filter by platform to see trending hooks on each channel.

  • TikTok: Punchier hooks, trend-driven language, pattern interrupts
  • YouTube Shorts: Slightly longer hooks, stronger value promises
  • Instagram Reels: Visual hooks, aspirational framing

Each card shows the platform badge so you can compare performance across channels.

What's the minimum view count for trending hooks?

100,000 views minimum by default. You can filter higher.

  • 100K+: Broad selection, includes emerging content
  • 500K+: Proven performers (default setting)
  • 1M+: Viral hits only
  • 5M+: Mega-viral outliers

Higher thresholds mean more proven hooks, but fewer results.

How do I use a trending hook for my own content?

Study the pattern, adapt to your topic, apply your voice. Best practices:

  • Adapt the structure, don't copy word-for-word
  • Match the archetype (curiosity gap, bold claim, etc.)
  • Apply to your specific topic and niche
  • Use Hook Generator to create variations in your brand voice

The engagement rate helps you pick hooks that resonate, not just get impressions.

What's the difference between Trending and Hook Finder?

Same database, different views.

  • Trending: Shows hooks sorted by recency and velocity — what's working right now
  • Hook Finder: Full search across 4,000+ hooks — filter by any attribute

Use Trending for inspiration and timeliness. Use Hook Finder for deep research and specific searches.

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