Every Script Sounds Like You

Create a Brand Kit that captures your brand voice, then apply it when generating. Your Brand Kit includes:

• Tone (warmth, authority, playfulness, boldness)
• Vocabulary (words to use, words to avoid)
• Catchphrases ("let's crush it", "no excuses")
• Speaking style (sentence length, question frequency)

Every hook generated with your Brand Kit matches your voice automatically.

Clickbait overpromises. Good hooks promise value your content delivers. To stay credible:

• Match hook intensity to content delivery
• Create curiosity about something specific, not vague
• Dial down "boldness" in your Brand Kit if your brand is measured
• Use the "value hook" style instead of pure curiosity gaps

Brand Kits let you fine-tune exactly how bold or measured your hooks sound.

Create curiosity about something specific, not vague.

• Vague clickbait: "Nobody talks about this one thing..."
• Specific curiosity: "Nobody talks about this compound interest trick for your 401k..."

Higher "authority" in your Brand Kit = more specific, direct claims. Lower authority = more open-ended curiosity.

Two options: upload examples or start from a template.

• Upload examples: Paste transcripts from your best videos. AI analyzes patterns, detects tone, vocabulary, sentence structure, and catchphrases.
• Use template: Choose from 8 industry-specific templates (Fitness Coach, Finance Expert, Tech Educator, etc.) and customize.

Either way, you can fine-tune with tone sliders and vocabulary settings.

Five components define your brand voice:

• Voice type: Overall tone (motivational, educational, casual, provocative)
• Tone attributes: Warmth, authority, playfulness, boldness (0-10 scale)
• Vocabulary: Words to use, words to avoid, signature catchphrases
• Speaking style: Sentence length, question frequency, pronoun preference (I/we/you)
• Platform rules: How your voice adjusts for TikTok vs LinkedIn

Brand Kits capture all five so every generation stays consistent.

Increase authority, decrease boldness. Skeptical audiences respond to:

• Data-backed claims ("We analyzed 1,000 accounts...")
• Measured language (avoid hype words)
• Social proof hooks ("How [specific company] did X")
• Shocking stat hooks ("I tested this for 30 days...")

Bold claims without proof backfire with skeptical audiences. Lead with credibility.

Match your hook's promise to what your content actually delivers.

• If you have 3 tips, say "3 tips" not "everything you need"
• If results vary, say "how I did X" not "how to guarantee X"
• Use specific numbers over vague superlatives
• Lower the "boldness" slider in your Brand Kit

Underdelivering destroys trust. Slightly understate, then overdeliver.

Keep your Brand Kit consistent while varying hook styles.

• Week 1: Question hooks in your voice
• Week 2: Story hooks in your voice
• Week 3: Pattern interrupts in your voice
• Week 4: Social proof hooks in your voice

Your voice stays recognizable. The structure changes to keep content fresh.

Usually no. Create one base Brand Kit and let platform adaptation handle adjustments.

• TikTok: Automatically more casual (-2 formality)
• Instagram: Slightly less formal, visual language
• YouTube: Neutral, maximum hook strength
• LinkedIn: More professional (+3 formality)

Only create separate Brand Kits if you're managing completely different brands or audiences.

Top creators use systems, not inspiration. They:

• Study hooks from top-performing videos in their niche (Hook Finder)
• Maintain a swipe file of proven patterns
• Generate multiple options and pick the best (Hook Generator)
• Track what works for their specific audience (Channel Dashboard)
• Apply consistent brand voice (Brand Kits)

Consistency beats creativity. Systems beat inspiration.