5 Viral Hooks for Any Topic

Enter your topic, pick your niche, and get 5 unique hooks in seconds — each one designed to capture attention in the first 3 seconds of your video.

Try Hook Generator Free
morning routines for productivity
Productivity TikTok
1
"Why do the most successful people wake up at 5am?"
2
"I tried 7 morning routines. Only one worked."
3
"Stop snoozing. Here's what it's costing you."
4
"The 3-minute morning hack billionaires swear by."
5
"Your morning routine is sabotaging your success."
5
Hooks Per Generation
7
Hook Styles
6
Content Angles
3
Platforms

7 Hook Styles to Choose From

Each style captures attention differently

?

Question

"Why do 90% of people fail at...?"
📊

Shocking Stat

"I tested this for 30 days and..."
🔥

Controversial

"Everything you know about X is wrong"
📖

Story Hook

"I was broke until I discovered..."

How-To

"3 ways to double your..."

Pattern Interrupt

"Stop scrolling. This will change..."
👥

Social Proof

"This helped 10,000 people..."

How It Works

From topic to hooks in three steps

1

Enter Your Topic

Tell us what your video is about and select your niche and target platform.

2

Choose Style (Optional)

Pick a hook style and content angle, or let the AI decide the best mix.

3

Get 5 Hooks

Receive 5 unique hooks instantly — copy your favorite or use it in Script Generator.

Make Every Hook Sound Like You

Apply your Persona to match your brand voice

Without Persona
"3 ways to build muscle fast"
With Fitness Coach Persona
"Let's crush these 3 muscle-building secrets — no excuses!"
Learn more about Personas →

Optimized for Every Platform

Hooks automatically adapt to platform best practices

TikTok

Punchy, trendy language. Pattern interrupts work best.

YouTube Shorts

Slightly longer hooks with strong value promises.

Instagram Reels

Visual language, aspirational tone, save-worthy content.

6 Content Angles

Match your hook style to your content approach

Educational

Teaching something new or sharing knowledge

Personal Story

Sharing your experience or journey

Controversial

Challenging popular opinions or norms

Behind the Scenes

Showing your process or day-to-day

Before/After

Transformation and results content

Myth Busting

Debunking common misconceptions

Frequently Asked Questions

Everything you need to know about AI hook generation

Last updated: January 2026

Can AI generate better hooks than I can write myself?

AI generates hooks faster and with more variety, but "better" depends on training data. Hook Generator is trained on patterns from 4,000+ viral videos, so it knows which structures, emotional triggers, and formats perform best. The best results come from:

  • Generating multiple options (you get 5 per generation)
  • Picking the one that fits your voice
  • Applying your Persona for brand consistency

You bring topic and context — AI brings pattern recognition at scale.

What's the best AI hook generator?

The best AI hook generator is one trained on performance data, not generic text. Most AI tools generate hooks that sound fine but aren't optimized for retention. Hook Generator is different:

  • Built on 4,000+ hooks from videos with 100K-8B views
  • Generates 5 hooks per request across different styles
  • Supports Personas for brand voice matching
  • Optimizes for platform (TikTok, YouTube, Reels)

Every generation is informed by what's actually working, not theory.

How do I prompt AI to write better hooks?

Be specific about topic, niche, platform, style, and content angle. Instead of "write a hook about fitness," try:

  • Specific topic: "metabolism for women over 40"
  • Platform: TikTok
  • Style: Curiosity gap
  • Angle: Educational

Hook Generator handles this with dropdown selectors — you don't need to write complex prompts.

What makes a strong hook in the first 3 seconds?

Strong hooks create an open loop — viewers need to know what comes next. The four most effective patterns:

  • Curiosity gap: "Nobody talks about..." (withholds key info)
  • Bold claim: "Everything you know about X is wrong"
  • Question: "Why do 90% of people fail at...?"
  • Story setup: "I was broke until..."

Hook Generator creates hooks in all these styles so you can test what works for your audience.

What are the best hook formulas for short-form video?

Seven formulas consistently outperform across platforms:

  • Question: "Why do...?" — creates mental engagement
  • Shocking stat: "I tested this for 30 days..." — builds credibility
  • Controversial: "Everything you know about X is wrong" — triggers debate
  • Story hook: "I was [problem] until..." — promises transformation
  • How-to: "3 ways to..." — promises specific value
  • Pattern interrupt: "Stop scrolling..." — breaks autopilot
  • Social proof: "This helped 10,000 people..." — builds trust

Hook Generator supports all seven styles.

How long should a hook be for TikTok / Reels / Shorts?

Hooks should be deliverable in 3 seconds or less — roughly 8-15 words.

  • TikTok: 8-12 words, punchier and more casual
  • YouTube Shorts: 10-15 words, can include more context
  • Instagram Reels: 10-14 words, visual language preferred

Hook Generator automatically optimizes length for your selected platform.

How do I avoid sounding like clickbait?

The difference between a good hook and clickbait is payoff. Clickbait overpromises and underdelivers. Good hooks:

  • Promise value your content actually provides
  • Create curiosity about something specific
  • Match the tone of your actual delivery

Hook Generator creates hooks based on your actual topic, so the promise matches what you're delivering.

How do I write hooks that still feel on-brand?

Use Personas to capture your brand voice. Create a profile with your:

  • Tone (warmth, authority, playfulness, boldness)
  • Vocabulary (words to use, words to avoid)
  • Catchphrases ("let's crush it", "no excuses")
  • Speaking style (sentence length, question frequency)

When you generate hooks with a Persona applied, the AI matches your voice — a fitness coach gets energetic hooks, a finance expert gets authoritative ones.

What hook styles work best for B2B content?

B2B audiences respond best to data-backed hooks and problem-focused framing. Top performers:

  • Shocking stat: "We analyzed 1,000 SaaS companies..."
  • Problem hook: "Why most B2B funnels leak 60% of leads"
  • Counter-intuitive: "Stop focusing on MQLs"
  • Social proof: "How [Company] increased pipeline by 3x"

Avoid hype language. B2B hooks work better with specificity and credibility.

What hooks work for educational content?

Educational hooks should promise clear, specific value. Best performers:

  • How-to with number: "5 ways to learn [skill] faster"
  • Myth-busting: "Everything you learned about X is wrong"
  • Before/after: "I learned [skill] in 30 days — here's how"
  • Simplification: "[Complex topic] explained in 60 seconds"

Educational content hooks should signal value, not clickbait curiosity.

Ready to Hook Your Audience?

Generate 5 viral hooks for any topic in seconds.

Try Hook Generator Free