What are Brand Kits?
Pre-configured audience profiles that inform how ScriptHooks generates content. Instead of writing for a generic audience, Brand Kits ensure every script speaks directly to your specific target viewer — using their language, addressing their problems, and matching their content preferences.
Create a Brand Kit
Navigate to Brand Kits from the left sidebar. Click “New Brand Kit.” Fill in: name, age range, gender, interests, pain points, goals, preferred content style, vocabulary level, and platform preferences. The more detail you provide, the more targeted your content becomes.
Include specific language your audience uses in the Brand Kit’s vocabulary section. If your audience says “gains” instead of “muscle growth,” adding that detail makes scripts feel more authentic and relatable.
Using Brand Kits in generation
When using Script Generator or Hook Generator, select a Brand Kit from the dropdown. The AI adapts its tone, vocabulary, examples, and content angle to match that audience profile. You can switch Brand Kits per generation.
Managing multiple Brand Kits
Create different Brand Kits for different content series or audience segments. Example: “Fitness Beginner” for entry-level content, “Advanced Lifter” for experienced audience. Each Brand Kit produces noticeably different content from the same topic.
Brand Kit insights and optimization
ScriptHooks tracks which Brand Kit generates the highest-engagement content (when Channel Dashboard is connected). Use these insights to refine your Brand Kits over time or discover which audience segments respond best to your content.
Creating and managing Brand Kits is free. Brand Kits only affect how credits are used when you generate content with them — the generation cost is the same (1 credit) with or without a Brand Kit.
Frequently Asked Questions
Free accounts can create up to 3 Brand Kits. Pro accounts get unlimited Brand Kits. Team plans allow shared Brand Kits across members.
No. Creating and editing Brand Kits is free. The credit cost for generation is the same whether or not you use a Brand Kit.
On Team and Enterprise plans, Brand Kits can be shared across team members. Individual plan Brand Kits are private.
The more detail, the better. At minimum, include age range, key interests, and primary pain point. Ideally, add vocabulary preferences, content length preferences, and specific topics they care about.